Grosvenor Shirts held a live shirt making demonstration in the window of its store on London’s Jermyn Street last week.
“We wanted to highlight that we are one of the last shirt makers in the UK,” said store manager Troy Nugent.
Grosvenor, which was founded in 1999 by Karl Dunkley and John Quigley, makes all its shirts at its factory in Strabane, Northern Ireland.
Head cutter Geraldine Curran visited the store from Strabane to showcase how the shirts are made.
Grosvenor started with a concession in Selfridges, London, and moved to a standalone store in Mayfair in 2004. The shirtmaker moved to its current site at 18-19 Jermyn Street in October last year.
It was granted a Royal Warrant for The Queen last year.