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Video: Local Letterbox trial at Asos HQ

Local Letterbox chief operating officer Zoe Ombler talks to Drapers about the concept behind the parcelpod, and why she thinks it will appeal to both retailers and consumers.

Local Letterbox chief operating officer Zoe Ombler

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Readers' comments (1)

  • I don't believe this will be a success. It appears expensive to organise and manage and also relies on sub letting space from another retailer. Most retailers won't give up sales space for storage either, like in the video.

    What I am certain of... Is that tomorrow's most successful e-tailers WILL have a presence in Bricks & Mortar too. I believe Asos are waking up to this and hence this trial. So kudos for trying.

    PS the boxes look so EasyJet with a dash of playground... Hmmm...

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