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Video: Matalan launches Made for Modern Families TV campaign

Matalan has launched a TV campaign that champions UK families, to mark its 30th anniversary.

Called Made for Modern Families, the campaign launched at 6am today (April 9) and will run across all networks including ITV and Channel 4 at various times throughout each day until the end of April.

The 60-second advert, directed by Dawn Shadforth, features real life families from across the UK and is set to a poem voiced by poet Roger McGough.


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