New York menswear designer Michael Bastian is to launch his first ever womenswear collection for Swedish lifestyle brand Gant in spring 11.
The range will include tailored separates, dresses, denim and swimwear. The collection was due to preview last night at New York Fashion Week and will be unveiled to the UK press in mid-October.
Gant has given us a sneak preview of the new collection in this romantic, European-style film, describing the range as “modern, contemporary with a fashion edge”.
Michael Bastian launched his debut autumn 10 menswear collection for Gant last month, featuring a 50-piece lacrosse inspired men’s American sportswear collection. The menswear line is priced 20% higher than Gant mainline and includes tailored jackets, trousers, outerwear, jeans, woven shirts, knitwear and accessories.
Bastian said: “For a while now I’ve been thinking about expanding into women’s design, and I’m really happy and grateful that Gant is giving me this opportunity. I’m very excited to begin exploring who the female counterpart is to my Gant guy. While he is pretty straightforward and sporty, I feel the Gant by Michael Bastian girl will be a little more of a surprise.”
Michael Bastian launched his label in 2006 and was nominated for the Council of Fashion Designers of America Menswear Designer of the Year award in both 2008 and 2009.
Gant has around 500 standalone stores in 70 countries.