Retailer Marks & Spencer has unveiled a first look at its new womenswear autumn TV ads which are due to be screened on ITV1 from tonight (September 7).
The two ads, directed by Jordan Scott (daughter of English film producer and director Ridley Scott), feature two women as they get ready for different nights out and are designed to bring together a collection of different womenswear looks.
The first, entitled Rendezvous, which will be shown on ITV1 at around 8.30pm tonight during the break of Red or Black, follows actress Charlotte Weston as she tries on a number of different outfits before deciding on a Per Una floral dress and making her way to a restaurant to meet her husband.
The second ad, which will be shown on Friday, is called The Date and follows model Claire Durkin getting ready for a first date and trying on various outfits before opting for a Autograph wrap dress.
“These ads capture the build-up, excitement and emotion at a time when clothes matter more than ever,” said M&S executive director Steve Sharp. “They tap into the universal truth that women don’t just wear clothes to cover up or follow a trend. They wear them to feel good, to feel more confident and glamorous. To bring this to life, we decided to use lesser known faces, so our customers will relate to the scenarios and feel empathy with the characters.”
The ads were created by London-based agency Rainey Kelly Campbell Rolfe.