Premium menswear e-tailer Oki-Ni has created an innovative “shoppable” short film that allows viewers to shop by simply clicking on the video.
The film – called The Game – shows a group of men playing table tennis in a seemingly deserted mansion. Viewers can roll their mouse over the actors to find out more about the look and buy individual items.
It has been produced by RSA/Black Dog, the production company owned by Hollywood director Ridley Scott, with wireWAX, which claims to offer the first tool that allows viewers to interact inside an online video.
The Oki-Ni looks were styled by Glenn Kitson, a regular Oki-Ni collaborator, while the film was directred by Antony Crook.