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Video: River Island unveils latest James Long collaboration

The River Island Design Forum unveiled its latest collaboration with British menswear designer James Long via a marketing video at London Collections: Men last night (January 12).

The collection will go on sale in River Island stores and on its website on February 24. 

The film was directed by Netherlands-based Menno Fokma and filmed at Pinewood Shepperton Studios by production company White Lodge. Post production graphics were designed by creative production house Happy Finish.

River Island and James Long video

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