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Video: River Island's first TV campaign

River Island will launch its first TV ad campaign for autumn 14.

The 30-second clip will air on September 1 on digital channels including E4 and ITV2 during prime-time shows that appeal to a young fashion audience, such as Made In Chelsea.

The campaign will also be shown in cinemas and promoted via the website, social media and in store.

River Island autumn 14 TV campaign

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