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Video: Sainsbury's launches WW1-inspired Christmas advert

Sainsbury’s has launched a heartwarming Christmas advert in association with The Royal British Legion. 

The advert is focused on the Christmas truce of 1914 and depicts the British and German armies during World War One coming together to play football.

It marks the centenary of the outbreak of World War One, and the 20th anniversary of Sainsbury’s partnership with The Royal British Legion. 

The vintage chocolate bar featured in the advert will be sold in Sainsbury’s stores, with all profits (50p per bar) going to The Royal British Legion. 

Sainsbury's Christmas advert


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