Scottish singer and songwriter Tallia Storm has been chosen to front US young fashion brand Paul Frank’s ‘Pajammin’ campaign to promote its latest sleepwear collection in the UK.
As part of the partnership, Storm will perform at a series of live events and has recorded an exclusive acoustic version of her track ‘California’, which will be released across Paul Frank’s social media platforms later this month. She will also front a marketing campaign next year.
Acquired in 2010 by Saban Brands, Paul Frank began as an independent accessories company in California in 1997, before branching into fashion. In the UK it is stocked in retailers including H&M, Primark, Debenhams and John Lewis.