Online print on-demand T-shirt retailer Spreadshirt has launched its debut UK video campaign focused on spreading fun, love, magic and attitude this summer.
The two videos highlight the German etailer’s new slogan ‘Spread it with Spreadshirt’ promoting the idea that anyone can spread or share their ideas, feelings and statements using the company’s T-shirts.
Philip Rooke, chief executive of Spreadshirt, said: “The decision to launch our first online video advertising campaign in the UK was due to the market’s high internet usage and big and professional market for online advertising. Our recent trend review revealed that UK visitors to the Spreadshirt site are more likely to shop via their mobiles than their French and German counterparts. We view this campaign as an opportunity to spread the Spreadshirt word, but also to test the market and gain further insight into our UK audience.”
The videos were produced by the German creative agency Jung von Matt/Spree and shot in Barcelona.