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Video: Ted Baker launches Christmas game to find Santa's missing elves

Ted Baker has launched a Christmas game encouraging its shoppers to participate in finding Santa’s missing elves to be in with a chance of winning more than 150 prizes.

The video shows a selfie taken by Santa with his elves the night they went missing and shoppers have to click through various images and puzzles on the brand’s Instagram page to track them down.

The feature comes as retailers and brands are increasingly turning to bespoke games to engage with their shoppers online and inspire greater loyalty. The game is using the hashtag #Tedselfie.

Ted Baker Christmas game

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