Premium retailer Ted Baker has launched a spring 15 social media campaign with the strapline ‘Pinch me’ this week (March 9), which will be led by its Instagram account.
The campaign, which will run for two weeks and has the tag line “All is not as it seams”, will see images uploaded to the Instagram account each day. Followers can add filters to and edit to reveal hidden clues and messages, enabling them to win prizes such as a holiday to Portmierion in Wales, where the spring campaign was shot.
The campaign images are also being shown in store on screens to encourage shoppers to take part.
Ted Baker is seeking to capitalise on user-generated content, enabling shoppers to tweet and Instagram images of themselves dressed in the retailer’s clothing with the hashtag #Tedtotoe to appear on screens in stores.
Watch the spring 15 campaign video below: