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Video: Ted Baker sends shoppers on a secret mission

Ted Baker has launched a shoppable video created in partnership with director Guy Richie as part of its autumn 16 campaign.

The three-minute film, called Mission Impeccable, is available online via Ted Baker’s website, as well as Selfridges in the UK and Nordstrom in the US.  It follows three secret agents trying to prevent a crisis caused by master villain “The Needle”.

As viewers watch the video they can click on items featured to purchase them online. Richie was executive producer.

Alongside the film, Ted baker is also launching an interactive window app in partnership with Google. Shoppers will be able to say slogans printed on Ted Baker window displays into the Google Voice app – which will allow them to win prizes in store.

Customers will have to read out slogans written on Ted Baker store windows into the app to receive prizes.


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