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Video: The Idle Man launches debut TV ad

Contemporary menswear etailer The Idle Man has launched its debut TV campaign, called #StyleMadeEasy.

Four 10-second videos will appear on 4Music between 9pm and 12pm, five days a week for the three months leading up to Christmas.

Each clip features real men - a musician, a student, an art director and a recruitment company director - dressed in pieces from various autumn 15 collections stocked on the site.

Stop-motion has been used to showcase quick change outfits, with more than 80 separate garments appearing over the four videos.

StyleMadeEasy - Tailored

StyleMadeEasy - Street

StyleMadeEasy - Rock

StyleMadeEasy - Heritage

 

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