Bespoke tailor Timothy Everest has unveiled a video campaign to market his new ready-to-wear collection called Every Day Tailoring.
The collection is a 50/50 joint venture with ex-SuperGroup director Theo Karpathios and was launched at Pitt Uomo in Florence last week to mark Timothy Everest’s 25th anniversary.
The new 25-piece collection includes parkas in British Woodland camo, Millerain and Harris Tweed, travel macs and unstructured ventile jackets as well as tapered selvedge jeans and Oxford shirts in Japanese chambrays and boro-inspired cloths.
Timothy Everest said: “I have longed for a strategic partner and having worked with Theo previously it seemed a natural fit to draw on our diverse industry experience. This partnership represents a wonderful opportunity to explore the spectrum of menswear whilst redefining the modern wardrobe”.
Karpathios added: “I am excited by the opportunity to help develop the Timothy Everest name into a premium British brand. We have a shared vision to build on our heritage, the craft of tailoring and look forward to developing a compelling offer over the next five years.”