Tommy Hilfiger has debuted its first cinema ad campaign since 2005.
The advert, which features the all-American Tommy Hilfiger family ‘The Hilfigers’, is called Feast Interruptus and will be shown until December 30 in UK cinemas and on www.tommy.com
The ‘Hilfigers’ characters made their debut in the designer label’s autumn 10 global ad campaign.
In the current campaign the eclectic American family celebrates the holiday season with an al fresco Christmas meal before chaos ensues.
The eponymous designer said of the campaign: “I am very excited to once again communicate our visual identity and brand message through cinema. The Hilfigers campaign truly captures our 25 year heritage of twisted preppy American sportswear. To me Feast Interruptus captures the fun and loving chaos of the holidays and, hopefully, will bring the feel-good spirit into our viewers’ homes.”
Avery Baker, executive vice president of global marketing and communications, added: “The return to television is a very important moment for the brand to further establish the Hilfigers in the hearts and minds of our consumers. The commercial allows the fun and eccentric personalities of the Hilfigers to shine.”
The cinema and online ad for the Christmas holidays was directed by Francis Lawrence and creatively directed by Trey Laird and styled by Karl Templer.