Etailer Very has released a new shoppable YouTube music video featuring a new version of DJ Jazzy Jeff and Will Smith’s Summertime track from 1991, this time recorded by DJ Jazzy Jeff and Rizzle Kicks.
The video was created by entertainment group Havas SE Cake, in partnership with Universal Music Group.
It features a cameo from Very brand ambassador and TV presenter Rochelle Humes, and was filmed in London’s Greenwich Park. The 90s theme for the shoppable video reflects the decade’s inspiration for this summer’s Very collection.
Kenyatte Nelson, marketing director at Very.co.uk, said: “We wanted to bring a classic summer hit bang up-to-date, and in making a fully shoppable, stylish music video to accompany it, we think we did it justice. In remaking this track, we hope to bring back amazing memories of bygone summers and inspire many more for future generations.”
Jim Dowling, managing director at Havas SE Cake, added: “We’re all about working with brands like Very who believe in the idea that people aren’t fussed about ads – but they go looking for entertainment. Entertainment also drives business, and that’s what makes #Summertime such an exciting idea.
“Working with our partners at Universal Music Group, we have been able to deliver an upbeat modern take on a summer classic. Integrating shoppable technology into our music video allows us to not only provide entertainment, but drive customers to the site in a smart way.”