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Video: Watch Drapers editorial director Eric Musgrave discuss Mulberry

Mulberry’s profits have fallen yet again as the company continues to deal with the fall out of its failed strategy to move prices upwards. Watch Drapers editorial director Eric Musgrave explain where they went wrong and what they need to do to recover.

Yesterday Mulberry revealed pre-tax profits had fallen 45%, but executive chairman Godfrey Davis has already said the brand has another “challenging year” ahead.

Watch Eric Musgrave explore the problems it faces and possible solutions.

 

 

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