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60 seconds with: Native Youth founder Ash Kumar at Drapers Fashion Forum

“The two-season-per-year model has gone,” Native Youth founder Ash Kumar declared at the Drapers Fashion Forum 2016 in London this month. 

60 seconds with: Native Youth founder Ash Kumar

Kumar said: “The menswear industry used to be very slow, with ranges one year in advance. We launched as an in-season brand with three-month lead times, but even that has got faster now and we can launch injection ranges every eight weeks or so.”

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