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Video: Amazon launches new fashion campaign

Amazon Fashion has launched a new campaign featuring albino, tall, and plus-size models, encouraging women to celebrate their differences.

The etailer’s ‘I Wish I Could Wear’ campaign, shot by photographer and videographer Rankin, comprises a series of short films.

The clips star Ingrid, an Albino model, Ana, a plus-size activist, and fashion blogger Marsha, aka London Tall Girl. All three have spoken publicly about overcoming their body insecurities.

They are joined by three ‘real women’ who have posted on social media about their about insecurities with their weight, height and skin colour.

The campaign will run on Amazon Fashion’s European social media platforms, YouTube and Facebook.

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