The Bluewater shopping centre in Kent has launched its 2015 Christmas advertising campaign.
Titled ‘Christmas is here. Make it magical,’ the 30-second clip shows a young girl offering a carrot to an illuminated reindeer decoration as it comes to life outside the centre.
The campaign will run on TV, press and digital, as well as at point-of-sale and various touch points throughout the centre.
The release comes just hours ahead of Bluewater’s Christmas lights switch-on, which will include a fireworks and light display.