US premium lifestyle brand and retailer Vince is to open a London standalone - its first in the UK and its first outside the US.
Vince, owned by US brand house Kellwood, is scouting for a 1,500 sq ft store to open next year. It will stock Vince womenswear and menswear, which sits alongside premium brands such as Theory and Helmut Lang. Retail prices start from $60 (£38) for a T-shirt to $1,450 (£922) for a suede jacket.
Vince has 15 stores in the US. It was founded in 2002 by Rea Laccone and Christopher LaPolice, who formerly worked at contemporary brand Laundry and are now chief executive officer and president respectively of Vince. It was acquired by Kellwood in 2006. Vince has eight UK stockists, including Selfridges, Harrods and Harvey Nichols and London-based designer mini-chain Matches.
Bob Ross, senior vice-president of retail at Kellwood, said: “The UK is a natural progression. We’re working on finding the right location.”
Ross said the brand would look at opening in other European cities.
Separately, Kellwood is scouting for premises for BLK DNM, the denim brand it plans to launch in partnership with Swedish designer Johan Lindeberg next year. It is working with property agent Harper Dennis Hobbs for both UK launches.