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Visitor numbers double at The Brandery

Spanish trade fair The Brandery has reported a 51% rise in visitor numbers to its second edition in Barcelona.

The Brandery launched last season to plug a gap in the local economy left by the departure of young fashion exhibition Bread & Butter, which moved back to Berlin for spring 09.

The show attracted 210 exhibitors from a wide range of sectors including designer, streetwear and lifestyle brands such as streetwear brand 55DSL and womenswear brand American Vintage.

14,689 visitors attended the fair and more than half of them were from outside of Spain. Organisers were still to provide a breakdown of attendance by geography as Drapers went to press.

At its height, Bread & Butter attracted about 90,000 visitors to its show in Barcelona. The organisers of The Brandery said the long-term plan was to boost exhibitor and visitor numbers.

“We know this is a medium-term objective and we will concentrate our efforts on attracting a wider portfolio of brands and a higher number of buyers from other Mediterranean countries,” said The Brandery head Pere Camprubí.

“The show was very relaxed,” said Lisa Sharp, owner of contemporary womenswear indie As Promised in Doncaster. “I spotted two labels that I liked. I’ve been in the trade for so long that I come to new shows because I have to find things that excite me as a buyer.”

The Brandery ran for three days from January 27-29 at Fira Barcelona. The next edition of the show will take place at the same location from June 27-29.

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