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Visitor numbers edge down at Micam

Milanese footwear trade show Micam reported a 1.2% drop in visitor numbers this season, compared to February 2018. 

Its 87th edition closed this week in Milan after playing host to 43,000 visitors from all around the globe, down from 44,227 visitors this time last year. 

Although the exact figures were not disclosed, Russia, France and Germany registered a double-digit drop in visitor attendance. 

However, there was a 2.5% increase in Italian visitors. 

Annarita  Pilotti, the chair of Assocalzaturifici, the organisation which represents the industrial companies operating in the footwear production sector, said: “This figure offers us two themes for reflection: the dynamics of buyers’ visits are changing, as they have less and less free time, and promotion of Micam within Italy is working.”

Meanwhile, the edition saw a boom in visitors from the United States (+35%), Canada (+38%) and Spain (10%). 

Pilotti added: “We are closing the 87th Micam aware that we have transformed our event into a fashion incubator, always responding to the demands of the market. The event is not only an essential business platform for companies, but an aggregator of trends and new consumption habits.”

Micam will be back at Fiera Milano (Rho) on the 15-18 September. 

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