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Visitor numbers rocket at Copenhagen's top shows

Copenhagen Fashion Week continued to grow this season, with both its mainstream trade fair CIFF and contemporary event CPH Vision recording double-digit increases in visitor numbers.

CIFF reported a total of 34,192 visitors, up 14.3% on February last year. Of those, 10,717 were international, with 195 UK buyers attending. CPH Vision welcomed 30,119 visitors, up 12% on February 2006. Some 53% of those were international, with 475 making the trip from the UK.

Sille Henning, managing director of Danish brand Heartmade, which was exhibiting at CPH Vision, told Drapers that the event had outperformed her expectations. She said: "We have been showing here since the brand was founded seven years ago, and the number of international buyers that come has grown exponentially in the past three years. This time we saw Japanese buyers and also a lot of German visitors."

House of Fraser director of menswear and childrenswear Allan Winstanley said Copenhagen was a good place to come to look for menswear ideas. "The Danish have a completely different handwriting from anything you would see at Pitti Uomo or Bread & Butter, so from my point of view it has been well worth coming," he said.

Bashir Mohammed, owner of west London mini-chain American Pie, was more impressed with the womenswear on offer. He said: "We picked up several new labels, and I found some strong stock suppliers that have agents in the UK that I never would have come across had I not made this trip. It has definitely been worth the effort."

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