Womenswear trade show Pure London and younger directional show Pure Spirit saw record visitor numbers this edition with overall attendance across the two shows up 21% on last year.
This edition saw the show split across two venues for the first time with Pure London remaining at London’s Olympia while Pure Spirit and its spin-off Label, moved to nearby Earl’s Court to co-locate alongside menswear show Stitch.
1,155 brands exhibited across the two shows, 248 of which were at the shows for the first time.
International presence at the show was also strong with visitors from abroad up 12% compared to last year with representatives from France, Spain, Italy and Ireland.
Pure London and Pure Spirit will continue to be located separately for the next edition of the show - with Sprit located in Earl’s Court Hall 2 instead of Hall 1 - which will take place on August 7 to 9.