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Visitors offer Pure wish list ahead of autumn revamp

Premium brands, colourful stands and a shorter show are among the changes exhibitors and visitors have called for at the newly revamped Pure London.

The womenswear exhibition last week revealed it was planning an overhaul for the autumn 14 edition after gaining “significant” investment from its parent company i2i Events.

The spring 14 show, which ran from August 4 to 6, received largely positive reviews from retailers and brands, with exhibitors anecdotally reporting a strong turnout from high-profile buyers and international retailers despite no notable rise in footfall. However, many said there was still room for improvement.

Denise Potter, owner of contemporary womenswear indie Darcy B, which has two stores in Suffolk, said for February’s show she would like an injection of new brands.

“I’d like more upmarket labels. It’s looking tired and so it would be good to have more premium labels,” she said.

Another buyer told Drapers the refreshment areas could be improved with “healthy food at a sensible price”, while one brand said the show would benefit from a more colourful setting.

Beth Jordan, director of the eponymous cashmere label, said there had been a very good quality of buyers.

However, in order to drive a greater density of footfall, she called for the show time to be reduced.

But Julie Driscoll, portfolio director for fashion and jewellery at i2i Events, said she was happy with the datelines. The overhaul would instead focus on “re-editing, refitting and re-engaging”, although final decisions will be made after consultation with brands and buyers, she added.

i2i Events is part of Top Right Group, which also owns Drapers.

Readers' comments (4)

  • I do hope they don't shorten the show. We buy clothing, jewellery, accessories and footwear - we barely have enough time already!!

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  • If the shows shortened then which day to lose?

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  • Tuesday?

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  • The perennial problem with trade shows is that three days is too many, yet two days is not enough. I fear 'Crap Tuesday' will remain a feature of shows for many years to come .

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