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Vivid Pure ushers in end of the gloom

There was a noticeable buzz at Pure this season – it seemed that buyers were out in force and eager to feast their eyes on the delights on offer for spring 09.

And a very colourful season it is turning out to be, which is a welcome trend given the overload of grey we have been subjected to by the good old English weather.
So does this injection of colour mark an upward turn? If the whispers of a successful selling season across the board are to be believed, then I’d say it is.

An abundance of green, purple, red, fuchsia and orange is seen in block, dip-dye, floral, and even kaleidoscope print which, I must add, is one of our bestsellers.
Bold, vivid and oversized seem to encapsulate the season, with an emphasis on drama.


So how has colour become a trend? How does anything acquire trend status, for that matter? Is it purely cyclical or are fashion trends a subtle but poignant reflection of climates and moods? If I were a cynical designer, I would say the colour focus was an easy option – a relatively risk-free route to diversity, which I know is the opinion of some.

But I’m not a cynic and, having designed my fourth collection for Ispirato, I know that my penchant for colour for spring 09 was just that – a penchant for colour. I also favoured florals, embellishments, metallics and embroidery, a couple of which are ubiquitous this season, a couple of which are not.

Why designers opt for certain trends will remain an enigma. All I know is that the trends for this season, be they checks, tribal, draping or any of the aforementioned prints, signify a turning point for me. Call it female intuition.

Mariam Poorsalehi is head of design at womenswear brand Ispirato

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