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Vivienne Westwood tells shoppers 'stop buying clothes'

Leading British designer Vivienne Westwood appeared on BBC London news this morning and told shoppers to stop buying clothes for at least six months.

The designer, who is known for her unconventional approach and offbeat personality, was supporting a campaign to protect the environment and reduce landfill, which is being led by London Mayor Boris Johnson.

Westwood said on the programme that consumers should avoid buying clothes unless they absolutely had to, in which case they should look to invest in quality pieces that would last.

Her comments were in support of the Mayor, who this morning launched a campaign to tackle climate change through measures including the use of cleaner forms of energy such as renewables to cut carbon.

To launch the campaign, Westwood has contributed, along with a number of other celebrities, to a gallery of portraits taken by photographer Cambridge Jones which will be shown in an exhibition at City Hall. Each portrait will include a caption from the subject giving their thoughts on climate change.

For her portrait, Westwood commented: “There is a real connection between culture and climate change. London is the most cultural city in the world and the most wonderful path to knowledge is through the arts, where you can gain a knowledge of the past, an understanding of the future and a real appreciation of the power and glory of the human race. We all have a part to play and if you engage with life, you will get a new set of values, get off the consumer treadmill and start to think and It is these great thinkers who will rescue the planet.”

The images will also feature on a new website, where Londoners can give their views.

Read Drapers’ editor Jessica Brown’s blog on Westwood’s remarks here.

What do you think of Vivienne Westwood’s remarks, which have come just a week and a half before London Fashion Week?

Post your comments below…

Readers' comments (4)

  • There is a real world outside the doors of these designers.What about all of the people producing cheaper clothes or needing to buy cheaper clothes?

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  • haha - she's a funny old girl. Good luck to her - wonder if her sales will drop?

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  • Jessica Good

    Dear Viv, you didn't think this through did you? Love Jess x

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  • Very true! I wonder if she did consider her own brand when commenting like this to millions of people across the country, and beyond. But she probably believes that her branded fashion falls into the 'slow fashion' category of lasting quality and style. Fantastic that finally someone is making a big statement like this, demanding action off of the public!

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