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Vivienne Westwood wants British designers to return to London

Vivienne Westwood has called for British designers to return to London to support the capital's fashion week.

Westwood will show her Red Label collection in London on Thursday, the first time the designer label has shown at LFW for nearly 10 years.

Carlo D'Amario, managing director of Vivienne Westwood said: "London has become the global reference point for creativity and never like now there is a need for a permanent platform for the promotion of dynamic British and European talent. I hope our example will be followed by my colleagues at other British brands who now only show abroad. I call on John Galliano, Alexander McQueen and Burberry among others to show their younger distribution lines here in London and unite to make London Fashion Week and London not only a centre for creativity but also for business.

He added: "There is now definitely more interest in London from international press and buyers and a union of known British brands in London would attract more, therefore making it more cost effective to come here."

D'Amario said that the Vivienne Westwood Red Label represented to "dynamic spirit" of London. He said: "Vivienne Westwood is making a commitment to show in London for the foreseeable future and I hope that I can count on my colleagues at other British brands to make a similar commitment to their spiritual home for it to be not just the global capital of creativity but a commercial centre also."

Readers' comments (1)

  • London fashion week!! more british designers . As a partner in a Bristich brand label, we approached British fashion council to show in London and we were turned down. After speaking to them we were informed that their aim was to support more young and upcoming students who can not pay for the shows and not support core bristish brand that can pay for the catwalk and exhibition. After speaking to 4 more british brands who were not on schedule due to the BFC new regime who stated that they would not support london as london dont support them. Good luck LFW and BFC in promoted new designers & loosing core brands & not supporting british talent but only students .

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