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Viyella closes House of Fraser concessions

Viyella has shut 20 of its House of Fraser concessions, after the classic womenswear business fell into administration last week.

Viyella is understood to be shutting a further 10 standalone stores by the end of this week, leaving it with between 50 and 70 outlets.

Andrew Turpin and Martin Thomas Coyne of Poppleton & Appleby were appointed joint administrators of the business last week. In a statement they said: “[WE] intend to enable the business to continue to trade whilst seeking a buyer for all or parts of the business. This position will continue to be reviewed on a daily basis.”

Viyella chairman Robert Kimpton said: “I am optimistic about the outcome and we hope to see a sale of the business in the next two to three weeks.”

Viyella’s transactional website has ceased to trade.

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