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Viyella in administration

Classic womenswear business Viyella is in administration.

Poppleton and Appleby were appointed administrators of Viyella today.

Sources told Drapers there had already been a number of expressions of interest in the Viyella business.

Viyella has around 100 stores and concessions. It is unclear at present what will happen to them.

Poppleton and Appleby are expected to release a statement regarding the future of the business in due course.

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