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Vodafone replaces Canon as London Fashion Week headline sponsor

Vodafone LF Weekend

Vodafone has signed a seven-season contract with London Fashion Week to be headline sponsor from February next year, replacing Canon.

It’s understood that intentions are to make the annual event ‘more accessible’ to consumers, leveraging Vodafone’s loyalty programme, which offers Vodafone customers previews and exclusive access to products, events and shows.

Under this sponsorship, Vodafone customers will get a dedicated viewing area for catwalk shows, as well as a VIP lounge.

Vodafone already has ties with the fashion industry as sponsor of London Fashion Weekend and the British Fashion Awards.

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