Lingerie and swimwear business Wacoal has launched an all-female podcast series through its brand Freya.
The podcast, which is called When Life Gives You Melons, is hosted by television presenter Maya Jama.
It comprises eight episodes and is targeted at the female commuter. Each segment will showcase one of Freya’s bestselling product ranges, with Jama modelling its lingerie products online and on social media.
The business has partnered with US style website Refinery29 on the project, which will support the podcast on its UK and German websites with editorial content.
The podcast is available to download via iTunes and podcast provider Acast.
Chief marketing officer Laura Simon said: “Podcasts are one of the fastest growing mediums amongst our target audience, so our aim was to create a brand new channel that would entertain and inspire them as they go about their busy day – giving them support, laughter and great advice direct in their ear.”
Its guest speakers include TV personality Katie Piper and radio presenter Gemma Cairney.
Freya is stocked at over 5,000 retailers across more than 30 countries.