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Walpole names tomorrow’s "super brands"

Walpole, the luxury brands trade body, has honoured five British fashion labels among its eight “Brands of Tomorrow”.

Britt Lintner, the women’s workwear designer who dressed the Prime Minister’s wife Sarah Brown for the visit of the US presidential famill the Obamas last month, was joined by Caramel Baby & Child, which makes classic contemporary kidswear; Orlebar Brown, which specialises in men’s swimwear; loungerwear brandPyjama Room; and Lodger Footwear, the bespoke men’s footwear brand.

The Walpole initiative, which is now in its third year, was set up to recognise brands that have the potential to become luxury leaders that can sit alongside Walpole’s other members. Members include Harrods, Jimmy Choo and Burberry.

The winners will receive a year’s free mentoring and workshop support from Walpole’s team of luxury sector experts.

This year there were more than 50 entries from British luxury brands.

John Ayton, chairman of Bremont Watch Company and founder of the Brands of Tomorrow Group, said: “All winners had to have sales of below £2 million – and business owners in the luxury sector tell me it takes as long to get to the first £2m as it does from £2m to £50m – so these are all fairly established brands that have already achieved great things in the UK, and some have begun to trade overseas. We chose companies that we can see have the potential to grow internationally with our support.”

Adam Brown, founder of Orlebar Brown, said: “Starting a business is a lonely process so it makes a huge difference to have access to this sort of network and advice.”

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