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Walpole seeks out the Brands of Tomorrow

UK luxury brand association Walpole is inviting applications for its 2017 Brands of Tomorrow programme.

Charlotte Olympia

Charlotte Olympia

Charlotte Olympia is among previous brands mentored by Walpole

Brands of Tomorrow is designed to support the next generation of British luxury brands. The programme was launched in 2007 and has mentored brands including Charlotte Olympia, Bionda Castana, Emilia Wickstead, House of Hackney, Goat Fashion, Olivia von Halle and Private White VC.

To be eligible, companies must have an annual turnover of at least £100,000 and demonstrate the “highest standards of quality, design and craftsmanship”. In turn, finalists will receive mentoring and assistance covering strategy, financial planning, distribution channels and models, branding, marketing, the customer and complexities of running a small, growing business.

The deadline for entries is 28 October and successful brands will be announced at an event in January.

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