Cheshire-based womenswear etailer Want That Trend has tapped into a lucrative social media community to reach £7m in sales and more than 1.1 million fans in its first year.
Holly Hagan for Want That Trend
Victoria Molyneux, its 28-year old founder, started the business from her bedroom in April 2015, with an initial investment of £1,000. She now employs 18 full-time members of staff at a head office in Reddish, Stockport.
Want That Trend received 216,296 orders in its first 12 months with an average spend of £32.50. Profit figures have not been disclosed.
The site offers more than 50 product lines in sizes 8-18, 80% of which is designed by Molyneux. It has just launched its first celebrity collaboration with reality TV star Holly Hagan to celebrate its first anniversary.
The 60-piece collection comprises loungewear and sportswear, as well as a bodycon dresses and bodysuits, and will be promoted on 4Music as part of a 12-month sponsorship deal.
The company has also invested £280,000 in a state-of-the-art digital printing machine as part of its next phase of expansion. It is now in the process of securing its own UK manufacturing plant, building on existing manufacturing in the UK and Italy.
Victoria Molyneux, founder of Want That Trend
“I started the business because I could never afford high end clothing,” said Molyneux, who initially created a website and Facebook page to promote her collection through self-styled ‘selfies’.
“I thought, if I’m like that, how many other women in the world are in the same situation as me? It seems I was right.”
She added: “We’re really excited to have Holly on board, she’s already added her own touch to our range and it looks fantastic. Holly has some great ideas and we can’t wait to develop the collection throughout the year.”