Womenswear retailer Warehouse will open its first store on London’s Oxford Street next spring.
The chain has exchanged on a deal for the 2,500 sq ft unit at 264 Oxford Street, a former Monsoon site. The flagship store is scheduled to open at the end of February.
The storefit will mirror the new concept that Warehouse debuted in Trinity Leeds earlier this year. It will have an industrial feel with features such as exposed brickwork and poured concrete and will stock a selection of exclusive product. As with Leeds the fitting rooms will be a key feature, with seating areas, iPads, refreshments and a tillpoint.
Brand director Paula Stewart said the larger fitting rooms, which Warehouse has dubbed “lounges”, have helped act as additional selling space. “Average transaction value is higher in our refitted stores,” she said. “They are delivering up to 25% of transactions in the lounge areas every week.”
The Oxford Street store will also serve as a retail showcase for Warehouse’s international partners.
Warehouse and Oasis chief executive Liz Evans said Warehouse has a strong business across the Middle East, Far East and South America, with room for further growth.
Evans added: “Our shareholders are absolutely committed to international and digital growth but we are really committed to investing in our home UK market and putting our brand showcase stores out.”
Warehouse has opened three flagship stores in the last year, in Bristol, Leeds and Belfast. Warehouse closed its store in the Plaza shopping centre on Oxford Street three years ago.