Warehouse opens its new-look flagship store at 19-21 Argyll Street in London’s Soho today.
The 2,740 sq ft shop is spread over two floors and has been designed by Checkland Kindleysides, in collaboration with Warehouse brand consultant Alasdhair Willis, as part of the relaunch of the womenswear retailer.
The design takes inspiration from the city and balances a modern look with a gritty, urban edge.
“The store’s interior reflects the new brand mission, ‘Warehouse curates the city’, using the urban environment as our brand palette with the collision of materials, textures, facades and discovered spaces for all that we do,” said Willis. “This will engage our customers with a rich and unique experience that is truly reflective of the new Warehouse proposition.”
The new concept will be rolled out to further Warehouse stores in the UK and internationally.