Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

WDT staff made redundant following collapse of business

More than 50 staff at World Design & Trade (WDT) have been made redundant following the business’ collapse into administration last week, it has emerged.

Although around 74% of WDT’s 230 strong workforce were saved as Sports Direct snapped up the wholesale division, the administrators had to close six standalone Firetrap stores with 51 employees made redundant.

Joint administrator Angela Swarbrick of Ernst & Young said in a statement to Drapers today: “The high street has experienced particularly tough conditions over the last 12 months and World Design & Trade and its associated fashion brands have struggled against a backdrop of reduced consumer spending, heavy discounting across fashion retail and increased competition.

“There have been attempts by management to reinvigorate sales performance and market the business for sale, but it has unfortunately not been possible for the business to continue to trade outside of administration.”  

As well as the wholesale division, Sports Direct bought the brands’ concession and online businesses.

WDT said in a statement last Friday that “Firetrap and Full Circle have been sold to SDSC Brands Limited, who are not only ambitious and supportive but are committed to the current brand strategy and will ensure the continued growth of the business through their investment in both brands and the team.”

Angela Swarbrick and Maurice Moses from Ernst & Young were appointed joint administrators of WDT, which operates young fashion brand and retailer Firetrap UK and FullCircle.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.