Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

We all have to move with the buying times

I am writing this as I pack for my summer holiday. Nothing unusual about that you might think. However, it is mid-August and I have not had an August holiday in the past 30 years.

What’s the reason for this you may ask? Up until a couple of years ago I would have spent all of August in buying appointments, but this year I finished most of them in July.

This just demonstrates that the fashion industry, which has always traditionally worked six months ahead of itself, has now added another month to the ordering process and buying calender.

There are two consequences of this. Firstly, the timing of the various fashion weeks around the world have not moved forward in line with the rest of the industry. This means that we will be travelling to Paris, Milan and London with our spring 10 buying budgets all but used up.

Secondly, I am still getting daily calls from new labels and agencies looking to sell to me for next season. Again, although I will always look at anything new be it product or brand in the market, I am now doing so with very little budget left to spend.

Whether we agree with the continual pressure to move the buying calender earlier and earlier and further away from the actual season, it is something that will not go away because in an increasingly competitive world every brand and label wants to get in to see the buyers first.

So we will all have to adjust. As retailers we need to spread our buying budget out over the whole year and my message to anyone hoping to sell to me for the next spring season is, please ring me when I get back from my holiday in September.

  • Bashir Mohammed is the owner of independent designer fashion business American Pie in west London

Readers' comments (1)

  • ewald widiner

    Funny world,it reminds me of the boom in the 80's,as a manufacture then you got an order and your customer expected it to be delivered in the shortest time,then from the UK to the US- now,the same US customer warned me on Monday he expects me to deliver his order he is going to place this week in November,but he has not got 4 shops anymore as in the 80's

    last time I counted over 500 in the USA alone and I am not manufacturing in the UK,its best quality made in China now.

    Great how time is changing the fashion industry,my staff in China is also better educated and brilliantly motivated and therefore nobody ever comes a minute to late to work.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.