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‘We indies need more good fashion-forward short order’

The unlikely combination of jeans and outfits for spring wedding guests have been our high spots in what has been a challenging trading season.

The unlikely combination of jeans and outfits for spring wedding guests have been our high spots in what has been a challenging trading season. Brands like Avoca, Fee G and Luke Lovely – slightly different and not in every House of Fraser store – have done well for the wedding parties. James Jeans has been popular because of the poor weather. Accessories, thank goodness, have also been selling well.

A real find for me has been short-order company Ingenue London, which produces printed silky jersey dresses that retail at £90 to £120. Independent boutique owners like me need more brands like this – it is always bringing in new things and is responsive to what I say. The company is a joy to deal with and its products areselling brilliantly.

Too many brands are still asking me to book months in advance and only offer basics from stock. They have nothing fashionable to show me in mid-season and don’t seem awake to the realities of current trading patterns on the independent high street. The new conditions require new ideas and new solutions. The line from brands that they have a long lead time and can’t do anything about it is wearing thin. It’s not good enough. I’m on the lookout for more suppliers like Ingenue.

  • Sally White, Owner of White Boutique in Narberth, Wales, and FAB committee member

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