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WeAr Select secures brands' support despite low footfall

New trade show WeAr Select failed to attract a steady flow of buyers on the second day of the event at Old Billingsgate in London on January 10, but brands showed support for the concept and its early timing in the autumn 16 season.

wear select

wear select

André Berger, sales manager for German outerwear label Handstich, said: “It is early in the season but we expected to see more buyers. The offer is good though and if there were more people here then we’d be happy.

“A lot of people are commenting about what to do [about trade shows] but not many are doing anything so we are happy to support this new venture and hope for more next season.”

The trade show was launched with around 150 brands on display across menswear, womenswear and footwear, with each exhibitor showcasing a concise edit of their collections before full ranges are released at the international tradeshows.

The first day [Saturday January 9] was really quiet and I definitely think London Collections Men being on at the same time is having an impact,” said Terrence Williams, director of international sales at footwear label Creative Recreation. “Today is better so far with some Chinese buyers.”

He agreed that the show’s timing at the start of the season worked well but thought the organisers needed to increase marketing to ensure buyers turned out.

Tiffany Thomas, brand sales manager of knitwear labels Lochcarron of Scotland and Peter Scott, said she had seen buyers from Fenwick on the first day but no new customers.

Peter Scott launched a new luxury cashmere collection called Peter Scott 1878 at the show, with prices ranging from £180 to £640 at retail with a 2.7 mark up.

wear select

wear select

“It’s an interesting show with good brands here, it just needs more communication so people are here,” she said.

Morten Sieron, UK sales manager for outerwear label Rains, saw buyers from US department store Bloomingdales on the first day and had discussions with festival organisers about collaborations, so was happy with the response but agreed he would have liked the show to be busier.

“I think the UK needs a show like this. The brands are good and the timing is good, it’s just a shame it’s not been as busy as we hoped.

“You have to support new things like this otherwise they will never work,” he said.

WeAr Select was created by the co-founder of Berlin trade show Premium, Klaus Vogel. The next edition of the show is set to take place at the same location, Old Billingsgate, in July.

Readers' comments (2)

  • Sorry to say it was empty! I went on Saturday approx 1pm met with several other curious people to see what it was all about. .The exhibitor quality was pretty good with some interesting Brands but the venue was wrong, the signage was terrible, retailers up and down the country didn't even know anything about it. I honestly felt sorry for the exhibitors it was not a cheap venue and as we know London is not a cheap place to stay. Buyers who attend the London Collections don't have time to leave the West End and go to a venue on the Thames that's for sure. They have to think again and get the correct people to promote it and perhaps find a West End Venue!

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  • London is very accessible and you can get around it quickly, so the venue isn't the issue here. The issue is whether the show is actually necessary in the current climate?

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