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Web relaunch for Bespoke Boutique as sales rocket

Designer young fashion retailer Bespoke Boutique is relaunching its website this summer, and expects internet sales to outstrip those at its Norwich bricks and mortar store.

The business, which celebrated its first birthday last month, will add a swathe of new brands to its portfolio for autumn 08, including April 77, Chronicles Of Never and Johnny Love. The independent’s sales are set to top £800,000 for its first year of trading.

espoke Boutique’s 300sq ft shop on Lower Goat Lane in Norwich sells young fashion brands, several of which the store introduced to the UK, including Julian Red, Tiger of Sweden and Material Boy.

Co-owner David Holland said that sales via the company’s transactional website have also soared since it was launched in December 2007.

“We’re going to revamp the website, so we can update it more regularly,” he said. “We’ll add customer reviews and a forum. At the moment it trades like-for-like with the store, but I can see it overtaking the store sales.

“Our concept is to offer big underground brands that people search everywhere for. We try to be exclusive and be the first UK stockists. We are always adding new brands and changing the mix to keep it fresh. In the future we will probably increase the number of brands we stock, but sell very edited ranges.”

Holland said the company would introduce more entry-level price brands and would dedicate more of its buying budget to in-season purchases. He also said he would expand the womenswear offer.

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