Joint managing director Arron Moss said: “We introduced professional photography to the site and then began an online marketing campaign. Since then, we’ve seen a turnaround in sales.”
He said online sales for March were ahead of February by 100%, while February’s sales were up 320% on January.
“If we carry on at this rate, online sales will overtake the shop sales by May,” Moss added.
Further plans for the website include expanding the product offer and introducing a 10% discount to existing customers in the next couple of months.
Divine Trash’s store is on the High Street in Buxton, Derbyshire, and sells men’s and women’s brands including Nümph, Gio-Goi and Vila.