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Web sales soar at Divine Trash

Online sales at young fashion independent Divine Trash are set to outstrip those at its bricks and mortar store, after they rose by 320% in February.
The retailer launched its etail operation at the start of this year, and attributed the growth to a marketing campaign that started six weeks ago.
Joint managing director Arron Moss said: “We introduced professional photography to the site and then began an online marketing campaign. Since then, we’ve seen a turnaround in sales.”

He said online sales for March were ahead of February by 100%, while February’s sales were up 320% on January.

“If we carry on at this rate, online sales will overtake the shop sales by May,” Moss added.

Further plans for the website include expanding the product offer and introducing a 10% discount to existing customers in the next couple of months.

Divine Trash’s store is on the High Street in Buxton, Derbyshire, and sells men’s and women’s brands including Nümph, Gio-Goi and Vila.

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