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Web users fishing for Crocs

US footwear brand Crocs has been named as the current most popular fashion-related internet search term in the UK.

Online research firm Hitwise said that searches for Crocs had soared eight-fold over the past three months.

Meanwhile, searches for sunglasses and Birkenstock footwear have doubled year on year.

Heather Hopkins, vice president of research for Hitwise, which researched the trends during the week ending April 14, said that key summer trends start to emerge during this time of year.

"The recent warmer weather is a key driver," she said. "Consumers looking to update their summer wardrobe are now turning to the web."

Hitwise said that the top site for Crocs-related traffic was Somerset-based Lookatmycrazyshoes.com.

It added that 80% of the website's traffic came from internet searches for the term 'Crocs'.

THE UK'S TOP 10 ONLINE FASHION SEARCHES

1. Crocs

2. Shoes

3. Prom dresses

4. Lingerie

5. Dresses

6. Wedding dresses

7. Birkenstock

8. Sunglasses

9. Ugg boots

10. Stockings

Source: Hitwise.

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