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Website backs Uniqlo's UK push

Japanese retailer Uniqlo has launched a transactional website as part of its push to develop its business in the UK.

The website will initially offer 75% of the product available in the chain's stores, with the full range being made available in September. It also features a separate micro-site offering Uniqlo's limited edition T-shirt offer, called UT Collection, which launched last month.

A 10-piece men's and women's cashmere range will also be available exclusively online. It is hoped this will help to kick-start traffic to the site.

Marketing manager Amy Howarth said the website would enable Uniqlo to offer exclusive online product and limited edition collections. "The internet will allow us to be more reactive to our customers' demands and will bring us to the forefront of people's minds," she said.

Uniqlo is also ramping up its store opening strategy. It plans to launch a flagship store on Oxford Street in London in October, and has already opened stores in Kensington and Knightsbridge, as well as a store in Reading this year.

Uniqlo has 11 stores in the UK and plans to open 30 more by 2010.

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