Shoppers were out in force in the West End over the weekend spending £150m as they stocked up on festive goodies.
According to figures from New West End Company, the organisation that represents retailers in the West End, shopper numbers were up 16.5% on the equivalent weekend last year.
This was driven by visitors from Spain, Italy and Portugal coming over on their holiday, the Feast of the Immaculate Conception.
Fortnum & Mason chief executive Ewan Venters said sales at the 300-year-old Piccadilly store jumped 13% against last year, delivering its biggest ever Saturday. “It was extraordinary. We could not have fitted a single extra person in the building,” he said.