Westfield’s £260m Broadway development in Bradford opens its doors for the first time today.
The 570,000 sq ft scheme is 90% let and has 70 shops signed up, including Marks & Spencer, Debenhams and H&M.
Duncan Bower, director of development at Westfield told Drapers the development has acted as a catalyst for further regeneration in the city.
“It has really helped to promote the city, the local council has been very supportive. There was a real lack of retail in the city, all the high street staples you would expect to see in a city this size weren’t here. Shoppers were looking for these retailers and we were able to give [retailers] large units to showcase their products.”
Bower said the centre will also increase night time economy in Bradford as shoppers can visit its restaurants after going to the nearby Alhambra theatre, St George’s concert hall and the National Media Museum.
Westfield sold the development to Meyer Bergman, an international investment fund, which has also bought adjacent land to develop a cinema and restaurants. The property group will remain as managers. Meyer Bergman has invested alongside two Canadian funds, Healthcare of Ontario Pension Plan and Alberta Investment Management.